SEO CONTENT AND COPYWRITING FOR PRACTICE WEBSITES
YOUR PRACTICE WEBSITE
You’re a healthcare professional - an expert in your field. You’ve spent years learning, practicing, and accumulating a wealth of knowledge.
You’re also a business owner. Your day is full - caring for patients and running a business.
You know having a great website is important so:
1. new patients can find you and
2. existing patients see you as an authority in your field.
But writing content, executing SEO, mastering copywriting techniques, and following marketing trends is so time-consuming that it just doesn’t make sense to spend your brain power doing it yourself.
Creating and maintaining an impactful online presence is critical for attracting more patients and growing your bottom line.
An SEO copywriter helps your practice grow by positioning you as an authority online because
Patients meet you online first…
and first impressions count.
OVER 75% OF PATIENTS SEARCH DOCTORS ONLINE BEFORE CHOOSING A PROVIDER
Why Do You Need an SEO Copywriter?
Pause for a moment and imagine you have an electrical issue in your home. You’ve never had this problem before. You’re frustrated and need answers about what’s wrong and how to fix it. There’s only one place to go for a solution - online.
So you type a few words into Google describing your problem, and like magic, thousands of links containing potential solutions appear. You scroll through the search results. Which links do you click?
Most likely, you’ll choose relevant links near the top of your search engine results page (SERP), right?
That’s how most users search on Google, regardless of their problem or question they’re trying to answer.
So what does this mean to you as a doctor and business owner?
When patients search for a doctor, you want your practice to show up at the top of the SERP. You then want the user to click and land on…
YOUR WEBSITE.
A search engine optimized (SEO) website:
gets more new patients to schedule in your office.
grows your revenue.
grows your virtual practice with more teledentistry patients.
impacts more patient lives inside and outside your geographic territory.
shows you as an authority in your field.
If you’re not optimized and you don’t have valuable content online, you’re likely sending patients to other doctors for online information. Don’t you want to be seen as the authority in your field?
Your website should not only attract new patients but also position you as an expert.
Patients who see you as an expert become patients who schedule in your office, and then… refer you to their friends and family.
“Kristen is experienced in both dentistry and copywriting, which makes her uniquely valuable when it comes to creating content in the dental space. She’s always responsive and turns out great work that gets results. Thanks, Kristen!”
SEO CONTENT AND COPYWRITING FOR
HEALTH AND WELLNESS COMPANIES
You’ve got a solution that you know will improve the way doctors work.
But the challenge lies in:
getting the attention of doctors who are already stretched thin.
driving traffic to your company’s site when there are so many competitors in the market.
not only attracting leads but getting the right leads for your sales funnel.
converting leads into paying customers.
Your product provides healthcare professionals a way to practice better. Better practice translates to better patient experiences. And what doctor doesn’t want that?
Maybe you offer:
the best practice management software.
full package medical spa marketing and website design.
the best medical device that improves clinical outcomes.
cutting-edge digital imaging equipment.
an integrated telehealth platform.
artificial intelligence solutions for hospitals and healthcare clinics.
Standing for hours on the trade show floor, vying for the same eyeballs as hundreds of other companies is exhausting.
And if you’re a startup, chances are even slimmer you’ll get doctors’ attention as they automatically stroll to the big name brands of the dental industry. The name brands that are familiar to them.
If you want to gain market share, increase your authority, and become a familiar brand in the healthcare industry, then you need to create and maintain a presence.
And that presence starts online.
That’s where I come in. Effective SEO copywriting that speaks to your target audience and guides them along the buying process is critical to growing your revenue and gaining recognition in the industry.
New customers need multiple touchpoints with your brand before they’re willing to trade their time and money for your product.
HOW SEO COPYWRITING INCREASES YOUR REVENUE
Effective SEO
It starts with good seo
You’ve got a website. But is your target audience finding it? Search engine optimization (SEO) makes your site appear higher in search results, increasing your website traffic.
Marketing Funnel
it continues with a good funnel
Getting visitors to your website doesn’t mean they’re ready to buy from you. A marketing funnel guides your visitors along the buying journey and nurtures the client relationship.
Conversions
and it ends in paying customers
An effective marketing funnel ends in more conversions. Impactful copy engages your audience, giving them the information they want and the confidence they need to buy from you.
“Our company does marketing for dentists. We hired Kristen to beef up our copy for our dental websites and she did an amazing job. Not only is she a great copywriter, but she understands SEO and is able to make the content not only sound great but also rank better on Google. We’re very happy with her work and will continue using her in the future.”
COPY THAT MEETS YOUR NEEDS
copy a la carte
SEO copywriting to support your marketing goals:
Homepage content
Landing pages
Product descriptions
Direct response copy
Email sequences
White papers
Copywriting packages
Strategies that set you up for long-term growth and deliver results.
Business Launch Package
Business Growth Package
Impact with Email Package
Established Audience Package
When you need multiple types of copy, a package is packed with value to save you money.
website copy consulting
Maybe you’re established and you have your website copy in place, but it needs a revamp. If you want to attract more paying customers via your online presence, sometimes all it takes is fresh wording and a new strategy.
When you’re buried in the details of your own content, it’s hard to see where it needs to improve. In these cases, an expert review really pays off. I’ll thoroughly review your website content and give you written feedback focused on how to improve your SEO and copy strategy to increase traffic and conversions.
subject matter expert contributions
Over ten years of clinical experience has taught me that we are forever students with endless learning opportunities. Learning happens from interacting with patients and with colleagues. If you’re looking for a speaker or content creator with expertise in dental hygiene and a passion to educate about the importance of oral health to overall health, let’s talk.
Nice to meet you!
I’m Kristen, a dental hygienist, SEO copywriter, wellness enthusiast, wife, mother, and native Southern Californian.
I’m proud to say that as a lifelong learner, I’m forever on the path of personal development and growth.
After ten years of clinical work, I set out to build a business that helps companies in the health and wellness space.
I see so many healthcare businesses with really smart solutions struggle to get their message to the right audience.
So I learned – and continue to practice – the craft of SEO copywriting for healthcare. Now I get to write about the stuff I’m constantly talking and thinking about.
Seriously, there isn’t a healthcare topic that doesn’t fascinate me!
Reach out to me here or on Linked In and introduce yourself. Let’s talk about how I can help your business reach the people who are looking for you.
Growth awaits…