Copywriting Packages and Pricing
business launch package (3 months)
The value:
The copy included in this package is perfect for anyone who needs to establish or grow an online presence. You need new leads for your business, but you need qualified leads. Copy that’s written for your target audience weeds out unqualified leads. So you’ll attract the right kind of customers and guide them through your sales funnel, resulting in more conversions and more revenue.
Who it’s for:
The Business Launch Package is for anyone who needs to create multiple touchpoints for their product while sending a clear, concise, and helpful message to their customers.
Start-ups who need to spread the word about their brand.
Established businesses ready to expand their reach and attract more customers.
Businesses launching a new product or service.
What you get each month:
Month 1:
homepage copy
2 landing pages
1 pillar blog
1 email-capturing opt-in
2 ads or social blurbs
Month 2:
1 blog
1 email sequence (5 emails)
1 newsletter
2 ads or social blurbs
Month 3:
2 blogs
2 newsletters
Pricing and What it includes:
SEO Homepage $800
SEO Landing Pages $600 ($1800)
3 SEO landing pages
SEO Pillar Blog $600
SEO to rank higher on Google
Between 2,500 and 4,000 words
CTAs to drive sales
SEO Blogs $325 each ($925)
3 blogs written to rank higher on Google
Between 1,500 and 2,000 words each
CTAs to drive sales
Ads or Social Blurbs $50 each (total $200)
4 ads with CTAs to drive traffic to landing pages
Opt-in to capture emails $800
Ebook (design included)
Email Sequence $100 each ($500)
Sequence of 5 emails written to drive sales
Newsletters $150 each ($450)
3 engaging newsletters
CTAs to drive website traffic and drive sales
A La Carte Price $6,075
Bundle Price $5,875
Savings $200
(Typically completed over 3 months, but if you need it all asap, just say the word!)
Availability
Book a discovery call to discuss availability
Limited to two clients per month
“Kristen showed up at the perfect time for our tech start-up. Her professionalism, real-life experience within healthcare, and work ethic produced a meaningful and measurable result for our website and email follow-up campaigns. We would hire her, again and again, to be the expert content creator and copy professional capable of thoughtfully representing our company and brand.”
business growth package (1 month)
The value:
SEO blogs remain one of the most effective ways to deliver valuable information to your audience while helping your website rank higher on Google. They help new people find your business online – people who want and need the solution you’re offering.
Some products and solutions require a lengthier sales process. Pillar posts and engaging blogs are full of explanations and information - helping your website build momentum over time. This means you get a return on your investment in this package for years to come. As your business and bottom line increase, you’ll gain a position as a thought leader in your space.
Who it’s for:
The Business Growth Package is for any business owner playing the long game. If you're interested in truly delivering value to your audience across your entire online presence, the business growth package provides everything you need to:
Rank higher on Google.
Nurture and grow your email list.
Engage with your audience and expand your social media reach.
This package is also perfect if you’re crunched for time, because I do all the heavy lifting for you. This package is not, however, a good option for anyone interested in a get-rich-quick scheme – this is for business owners who care about their reputation and authority.
If you're looking for sustainable growth that pays off years after the initial investment, then this is the package for you.
pricing and What it includes:
SEO Pillar Blog – $600
Written specifically to capture a higher spot in Google
Between 2,500 and 3,500 words
CTAs to drive sales
3 SEO Optimized Blogs – $325 each ($975 total)
Each between 1,500 and 2,000 words
CTAs to drive sales
4 Engaging Newsletters – $150 each ($600 total)
CTAs to drive sales
4 Social blurbs – $50 ($200 total)
A La Carte Price $2375
Bundle Price $2,225
$150 Savings
Availability
Book a discovery call to discuss availability
email impact package (1 month)
The value:
If you're not making real efforts to consistently grow your email list, you're leaving a lot of money on the table. Hubspot recently reported that “email generates $38 for every $1 spent, which is an astounding 3,800% ROI, making it one of the most effective options available.” Email marketing is one of the most effective ways to deliver value to your audience, stay top-of-mind, and engage with warm leads.
If you have a product or service, email is the best way to continue the conversation, amplifying your marketing efforts. Additional benefits of email marketing include:
A more intimate connection with your prospects – they are inviting you into their “virtual living room” after all.
Protecting yourself from changes across platforms – social media platforms can experience dramatic changes at the whim of both the provider and the user. Your email list offers you a stable home for your well-earned leads.
An incredible opportunity for growth & sales – there's a reason email marketing is well-loved among copywriters. With immediate data and results, such as open rates, click-through rates, and sales, email marketing provides feedback that allows us to adapt and improve our strategies rapidly.
A warm audience perfect for releasing new products or services to – anytime you have a new product or service with an engaged email list you have people ready to buy.
Investing in your email list is truly a no-brainer for any online business.
Who it’s for:
The Email Impact Package is perfect for any business interested in increasing sales. This package is great for starting an email list from scratch, and even better for those with an existing list. Either way, I’m going to show you the power of your personal email list.
Pricing and What it includes:
Opt-in to capture email – $800
Ebook - Design Included
Email Sequence – $100 each ($500 total)
5 Emails crafted to push sales of product or services
Landing Page – $600
2 SEO Blogs – $325 each ($650 total)
Between 1,500 and 2,000 words each
4 Ads or Social Blurbs – $50 ($200 total)
Price $2,750
Bundle Price $2,600
$150 Savings
Availability
Book a discovery call to discuss timeline and strategy.
Established audience retainer package
Congratulations! You’re a thought leader, an influencer, and a trailblazer in your industry. That didn’t happen overnight. You know how to play the long game and you’re well aware of the importance of staying in front of your audience. After all, you’ve gotten them to a point where they depend on you for fresh new content. They look forward to your next email, newsletter, social media post, or blog.
Maybe you’re ready to scale to the next level. Maybe you want to delegate content creation to somebody else so you can spend more time doing other things you enjoy. Either way, I’ve got you.
The value:
Fresh content keeps you ranking on Google while helpful information keeps your audience growing, engaged, and wanting more from you. But I don’t have to tell you that - you already know!
Who it’s for:
The Established Audience Retainer Package is for the influencer or company who already has a name in the industry. I’m going to take over your time-consuming writing so you can focus your efforts on things like new product development or speaking engagements, or mountain-climbing. Really, the sky’s the limit for you!
Pricing and What it includes:
The best thing about a retainer package like this is that your copy needs are my top priority. Retainer clients move to the head of the line! That means if you need content or copy a.s.a.p, I’ll move mountains to deliver it when you need it.
Since you’re established, you might have specific needs you’ve already identified. No problem. This retainer package isn’t set in stone. Plus, your needs might change from month to month. So after a discovery call, we’ll nail down exactly where you want me to focus and I’ll go to work.
Price – custom quote
Availability
This is a retainer package for ongoing monthly copy and content creation. Book a discovery call to discuss availability and strategy.